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The 21st century has seen quantum leaps in photographic technology - the average
mobile phone has a reasonable camera and mass production means that an amateur can afford
a half decent SLR camera. At the same time as the technology is becoming more widespread
the usage of photos has also evolved fantastically so that images are used in many more
ways for advertising, branding and personal enjoyment:
- websites
- DVDs
- CD surfaces and sleeves
- projection
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- posters
- magazines
- internet profiles
- books
- flyers
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- promotional packs
- product packaging
- leaflets
- Albums, frames, canvas & prints
- MySpace, Facebook & LinkedIn profiles
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With so much happening visually -
how are you going to stand out in the crowd?
This is why you need to work with the best, or risk getting lost with the rest.
Creating icons
When you think about the iconic pictures that people remember - it's more than the
technical skills - it is the ability of the photographer to capture the moment in
a way that stands the test of time. When people see an iconic picture it evokes
powerful feelings and memories. Notice which picture springs to mind when you think "Marilyn Munroe"
or "Winston Churchill" or how about "Kate Moss" or "David Beckham"? The chances are
that one picture stands out for each... Mark Zaretti knows that intuition, skill,
timing, experience and artistic vision makes the big difference between a great photographer
and someone that happens to have a camera.
Understanding your needs
When you work with Mark Zaretti you get even more - his clients will tell you that
they love the way he understands exactly what they need and the creative
communication flows effortlessly. Having worked with many professionals including IT designers
& website developers, theatrical producers, events organisers,
magazine publicists, movie editors, authors, musicians, actors, models, artists, corporations
and private clients he has a firm understanding of how to shoot images for specific goals.
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